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How to Read a Company's Financial Statements [Step-by-Step]
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00:00
Do you ever feel just a little overwhelmed when you’re about to dive into a company’s financial statements?
當你即將深入研究一家公司的財務報表時,是否曾感到有點不知所措?
00:07
The sheer volume is upsetting… And honestly, this is the one I just went through and it is actually smaller than most...
單是那龐大的資料量就令人頭痛……老實說,這是我剛看完的一份,而且它其實比大多數都還要小...
00:17
Well, in this video, I walk you through step-by-step how to confidently navigate this intimidating cluster…
好在,這支影片我將一步步帶你學會,如何自信地駕馭這令人望而生畏的資訊叢林……
00:29
Alright, I said it last time and I’ll say it again: it’s so good to be back!
好吧,我上次說過,這次我要再說一次:回來真好!
00:35
If this is your first time here, welcome, my name is Stephen Spicer and it’s my goal to help you invest smarter, so hit that subscribe button and notification bell and join us on
如果你是第一次來,歡迎你,我是 Stephen Spicer,我的目標是幫助你更聰明地投資,所以請按下那個訂閱按鈕和通知小鈴鐺,加入我們的
00:46
this journey.
旅程。
00:47
After my last video, I heard you loud and clear, you want more clips from the Empowered Stock Selector course.
上次影片發布後,我清楚聽到了你們的心聲,你們希望看到更多《強力選股手》(Empowered Stock Selector)課程的片段。
00:55
That’s awesome!
太棒了!
00:56
I’m excited to share!
我很樂意分享!
00:57
Especially this one, about how to efficiently navigate this mess… I remember how I felt as a new investor.
尤其是這一段,關於如何有效率地理清這團亂麻……我還記得身為新手投資人時的感受。
01:06
I knew I was supposed to review financial statements, but I didn’t really know how.
我知道我應該要檢視財務報表,但我真的不知道該怎麼做。
01:13
I didn’t know where to start.
我不知道從哪裡開始。
01:15
I’d just try to read them like a book.
我只會試著像讀書一樣把它從頭讀到尾。
01:18
I didn’t know what I was looking for.
我根本不知道自己該找什麼。
01:21
Well, if any of those check off any boxes for you - if it sounds somewhat similar to how you feel when you're faced with this…
好,如果以上任何一點說中了你的心聲——如果你面對這一切時的感覺聽起來跟這差不多……
01:34
...then I am incredibly excited to share this with you: step by step, exactly what I look
…那麼我非常興奮能與你分享:一步步地,這就是我會看的內容以及看的時機。
01:44
at and when.
準備好做筆記,下次你悠閒地坐下來審視財務報表時就能派上用場。
01:45
Get ready to take some notes and use this the next time you’re sitting down for a leisurely financial statement review.
播放片段……所以現在,到了這個階段,我建議你開始對公司的財務報告進行全面的梳理。
01:53
Cue the clip… So now, at this point, that's when I recommend you give the company's financial reports a thorough rundown.
開啟並列印公司最近的 10-K 報表、10-Q 報表、法說會會議記錄(你可以在 Seeking Alpha 找到這些),還有,如果你能找到舊的股東信函
02:01
Pull up and print off the company's most recent 10K, 10Q, conference call transcript (you can find all that on Seeking Alpha), also if you can find old shareholder's letters
開啟並列印公司最近的 10-K 報表、10-Q 報表、法說會會議記錄(你可以在 Seeking Alpha 找到這些),還有,如果你能找到舊的股東信函
02:14
from previous annual reports, those can be useful here as well.
從過往的年報中獲取的資訊,這裡也能派上用場。
02:20
Most lay investors are not doing this, even though they know they should.
大多數散戶投資者並沒有這樣做,即使他們知道應該要這麼做。
02:25
In fact, I bet many professionals don't actually do this...
事實上,我敢打賭很多專業人士其實也沒做...
02:30
but although it’s intimidating at first, it doesn’t have to be THAT hard.
但雖然一開始會覺得 intimidating,其實不必那麼困難。
02:38
Here's what I recommend you do: Review the conference call to see what management is focusing on.
我建議你這樣做:檢視法說會內容,看看管理層在關注什麼。
02:44
Go through all the questions that are being asked by analysts and investors—this can give you some great insight into the concerns that others are seeing with the company and/or
瀏覽分析師和投資者提出的所有問題——這能讓你深入了解其他人對該公司和/或
02:55
industry, questions that you too may want answered.
產業的擔憂,以及你自己可能也想知道答案的問題。
02:59
Then, pull out the most recent 10K.
接著,找出最新的 10-K 報表。
03:03
These can be overwhelming documents, sometimes hundreds of pages long.
這些文件有時會令人望而生畏,長達數百頁。
03:07
Just remember, the longer they are, the fewer people there are that have actually read them, so there's more opportunity for you to have an advantage, for you to understand something
請記住,文件越長,真正讀完的人就越少,所以你更有機會取得優勢,理解到
03:19
that others don’t yet.
別人尚未理解的東西。
03:22
And remember: this is your money we're talking about.
而且記住:我們談論的可是你自己的錢。
03:24
If you want to be successful long-term, you need to give yourself every opportunity to succeed (and that may mean suffering through a lengthy 10K).
如果你想長期成功,就必須給自己所有成功的機會(這可能意味著要硬著頭皮看完冗長的 10-K 報表)。
03:34
Now, I print these documents out, so that I can mark them up and retain the information better (I recommend you do the same).
現在,我會把這些文件印出來,這樣我可以做標記並更好地保留資訊(我建議你也這樣做)。
03:45
I also tend to have them up on the computer, just in case I want to Control F (the find feature on my computer) a certain term in this massive document.
我也傾向於在電腦上打開它們,以防我想在這份龐大的文件中用 Ctrl+F(電腦的尋找功能)搜尋某個特定術語。
03:55
Ultimately, you're going to at least skim the entire thing.
最終,你至少要快速瀏覽完整份文件。
03:59
But you can start with some of the more important "items." Again, if there are problems, let's find them as soon as possible, so we don't waste any more time.
但你可以從一些更重要的「章節」開始。再說一次,如果有問題,讓我們儘早發現,
04:10
I recommend starting with Item 1.
我建議從第 1 項開始。
04:12
Read the company's description of what it does.
閱讀公司對其業務的描述。
04:15
By now you know this.
到目前為止你應該已經知道了。
04:16
Just make sure it aligns with what you were thinking and that you understand it and the industry.
只需確保這與你的想法一致,並且你理解它以及該產業。
04:23
If you don't understand it at all, you should not be investing here.
如果你完全不了解,就不應該在這裡投資。
04:26
If you have a question or two about it, and you can't find the answer online, record it in the "questions/concerns" box in your workbook, we'll deal with it in the next part of this
如果你對此有一兩個疑問,且無法在線找到答案,請將其記錄在你的手冊中的「問題/疑慮」欄位,我們將在本課程的下一部分處理。
04:37
lesson.
課程。
04:38
Then, jump to Items 6 and 7.
然後,跳到第 6 和第 7 項。
04:42
Thoroughly review all the financials.
徹底審查所有財務報表。
04:44
Make sure the numbers you've been working with are indeed correct.
確保你一直在使用的數字是正確的。
04:48
Make sure the cash flow statement makes sense to you.
確保現金流量表對你來說是合理的。
04:52
For example, if most of the company's cash flow is coming from investing activities instead of operating activities, that may not be sustainable.
例如,如果公司的大部分現金流來自投資活動而非營運活動,這可能不可持續。
05:02
Take special care to review and understand all the footnotes to the financials.
特別注意審查並理解財務報表的所有附註。
05:11
Next, examine the "risk" factors outlined by the company.
接下來,檢查公司概述的「風險」因素。
05:16
Many of these will be generic, but some will be very specific to their company.
其中許多內容會很通用,但有些會非常具體針對其公司。
05:21
Pay attention to those.
請注意這些內容。
05:23
Sometimes underlying management concerns will be discretely manifest here but not publicly.
有時潛在的管理層憂慮會在這裡低調地顯現,但不會公開。
05:30
Think about it, that way, if something does happen, they can point to that line item and say, "see, we were aware of it and trying to address it...!" Also, this is where the company will note if they generate a significant portion of
想想看,這樣一來,如果真的發生什麼事,他們就可以指向那一行項目並說:「看吧,我們當時就知道並試圖解決它...!」此外,公司也會在這裡備註,如果他們的營收有很大部分是來自
05:42
their revenue from only one or two customers.
僅一兩個客戶。
05:45
Obviously, that would increase the risk involved significantly, so pay attention to those type of company-specific risks.
顯然,這會顯著增加相關風險,因此請注意這些特定於公司的風險。
05:56
Look at the "legal proceedings" section.
查看「法律訴訟」章節。
05:58
It is not uncommon for large companies to have several outstanding lawsuits against them.
大公司有幾樁懸而未決的訴訟對他們提起,這並不少見。
06:04
They are almost always downplayed publicly but they're given a more direct treatment here (for a similar reason as I mentioned with the risks).
他們在公開場合幾乎總是輕描淡寫,但在這裡會給出更直接的說明(原因與我之前提到的風險類似)。
06:13
Anything listed as potentially having a "material" impact should be examined thoroughly before investment!
任何列為可能具有「重大」影響的事項,都應在投資前徹底審查!
06:22
If the company has a "properties" section, that can be a great place to find hidden assets not really being considered in the market's current valuation of the company.
如果公司有「資產」部分,這可能是尋找市場目前對公司估值中未真正考慮到的隱藏資產的好地方。
06:35
This could be valuable for your sum-of-parts analysis or could come into play when considering the potential downside; as in, the stock might drop below a certain point, but YOU know this
這對你的加總估值法(sum-of-parts)分析很有價值,或在考慮潛在下跌風險時可能派上用場;例如,股價可能跌破某個點,但你(YOU)知道這項資產也在那裡,其價值足以最終支撐更高的價格。
06:48
asset is there as well and will be worth enough to ultimately support a higher price.
在你讀完所有這些部分後,至少要快速瀏覽其他所有內容。
06:54
After you've been through all of those parts, AT LEAST skim everything else.
了解每個段落的主旨。
07:00
Know what each paragraph is about.
然後,如果在那份年報(10K)之後有季報(10Q),也要快速瀏覽它的每一段,包括(特別是)財務報表。
07:02
Then, if there has been a 10Q since that 10K, skim every paragraph of it as well, including (especially) the financials.
在閱讀所有內容時,記下任何額外的問題或疑慮。
07:13
Make note of any additional questions or concerns you have as you read through everything.
如果相關,我建議記錄頁碼和段落。
07:19
If relevant, I'd recommend recording the page and paragraph.
如果你能找到舊的股東信(不是所有公司都會發布,因為這不是強制性的),我建議閱讀每年所做的承諾。
07:24
If you were able to dig up old shareholder's letters (not all companies produce these since they’re not required), I recommend reading through the promises that were made each year.
如果你能找到,而且管理層相同,我甚至會回溯到 10 年前。
07:37
I'd even go back 10 years if you can find them and if the management is the same.
年報和股東信旨在美化公司形象,所以閱讀時應保持懷疑態度,但如果你有機會像這樣閱讀它們,它們會非常有啟發性。
07:43
Annual reports and shareholder's letters are meant to paint the company in a good light, so you should always read them with a grain of salt, BUT if you get the opportunity to
管理層是否有信守承諾的歷史?
07:54
read them like this, they can be incredibly insightful.
對於他們目前的承諾,你應該抱持什麼樣的看法?
07:58
Does management have a history of living up to its promises?
好了,我知道這資訊量很大——光是口頭講述就覺得很枯燥...
08:03
How should you feel about what they're currently promising?
天啊,如果我剛開始,知道如何處理這一切會幫我省下這麼多時間(我後來才學會!)。
08:06
Alright, I know that was a lot - it was dry just talking through it...
這並不意味你必須完全照做。
08:12
Ah man, if I were just getting started, that would have saved me so much time to know how to work my way through all this (I picked it up!).
但現在你有了一個起點——而不是只有一句籠統的建議:去讀財務報表!
08:23
That doesn’t mean you HAVE to do it exactly like this.
當你閱讀財務報表時,你尋找的最重要的東西是什麼?
08:27
But now you have a starting point - instead of just some general counsel: go read the financial statements!
但現在你有了一個起點——而不僅僅是笼统的建议:去讀財務報表吧!
08:32
What’s the most important thing you look for when you go through financial statements.
當你閱讀財務報表時,你尋找的最重要的東西是什麼?
08:36
Let us know in the comments.
歡迎在下方留言告訴我們。
08:37
And if this is your first time here, don’t forget to subscribe and click the bell to start investing smarter with us on the regular.
如果這是您第一次來訪,別忘了訂閱並點擊小鈴鐺,讓我們帶您定期更聰明地投資。
08:45
And if you want to learn more about The Empowered Stock Selector course, go to InvestLikeSpicer.com - that’ll cue into what’s going on right now.
如果您想了解更多關於「The Empowered Stock Selector」課程的資訊,請前往 InvestLikeSpicer.com — 這會帶您了解目前的最新情況。
08:53
As I RELEASE this video, we’re just launching and will be closing the cart mid-December and I honestly do not know when we’ll launch again.
在我發布這支影片的當下,我們剛剛啟動課程,並將在 12 月中旬關閉購買通道,老實說我不確定下次何時會再開放。
09:00
And if you missed that window, you can go to that site to jump on the waitlist.
如果您錯過了這個時機,可以前往該網站加入等候名單。
09:05
So, if you’re interested at all, head on over, if not… that’s okay!
所以,如果您感興趣,請立即前往;如果不感興趣……也沒關係!
09:11
It’s not for everyone.
這門課程並不適合所有人。
09:13
I’ll still help you over here as much as I can.
我仍然會在這裡盡我所能地幫助您。
09:17
I sincerely wish you all the best.
衷心祝福您一切順利。
09:24
Take care!
保重!

How to Read a Company's Financial Statements [Step-by-Step]

📝 影片摘要

本單元由Stephen Spicer主講,旨在提供一套系統化的方法,帶領投資者克服閱讀財務報表的恐懼。影片從準備工作開始,指導觀眾如何運用Seeking Alpha等工具取得法說會與年報資料。接著,他強調應優先閱讀關鍵章節,如業務描述(Item 1)、財務報表與附註(Item 6-7)、風險因素及法律訴訟等。教學還包含如何分析隱藏資產與檢視歷史股東信,以評估管理層的誠信。此教學將複雜的文件閱讀流程化,幫助投資者建立信心,從中發掘市場未察覺的價值。

📌 重點整理

  • 克服恐懼:財務報表雖然龐大,但透過系統化閱讀可化繁為簡。
  • 資料準備:收集10-K年報、10-Q季報、法說會記錄與舊股東信。
  • 法說會分析:透過分析師提問了解市場關注焦點與潛在疑慮。
  • 關鍵章節:優先閱讀Item 1(業務描述)、Item 6-7(財務報表及附註)。
  • 風險評估:細讀「風險因素」與「法律訴訟」章節,識別公司特定風險。
  • 隱藏資產:檢查「資產」章節,尋找未被市場定價的潛在價值(如加總估值法)。
  • 管理層誠信:對照歷史股東信,檢視管理層是否信守承諾。
  • 主動學習:遇到不懂的術語應善用Ctrl+F搜尋,並記錄疑點以利後續查證。
📖 專有名詞百科 |點擊詞彙查看維基百科解釋
不知所措的
overwhelmed
令人望而生畏的
intimidating
電話會議
conference call
可持续的
sustainable
附註
footnotes
重大的
material
估值
valuation
加總估值法
sum-of-parts
下行風險
downside
文字記錄
transcript

🔍 自訂查詢

📚 共 10 個重點單字
overwhelmed /ˌoʊvərˈwelmd/ adjective
feeling buried or unable to cope with a large amount of work or information.
不知所措的;難以承受的
📝 例句
"[0] Do you ever feel just a little overwhelmed when youre about to dive into a companys financial statements?"
當你即將深入研究一家公司的財務報表時,是否曾感到有點不知所措?
✨ 延伸例句
"After the merger, the staff felt overwhelmed by the new procedures."
合併後,員工對新流程感到難以招架。
intimidating /ɪnˈtɪmɪdeɪtɪŋ/ adjective
causing fear or a sense of threat.
令人望而生畏的;令人生畏的
📝 例句
"[17] how to confidently navigate this intimidating cluster…"
如何自信地駕馭這令人望而生畏的資訊叢林……
✨ 延伸例句
"Public speaking can be intimidating for many people."
對許多人來說,公開演講是一件令人生畏的事。
conference call /ˈkɒnfərəns kɔːl/ noun
a phone call in which three or more people in different locations can all participate.
電話會議;法說會
📝 例句
"[121] Pull up and print off the company's most recent 10K, 10Q, conference call transcript..."
準備並列印公司最近的10-K、10-Q、法說會會議記錄...
✨ 延伸例句
"The CEO announced the new strategy during the quarterly conference call."
執行長在季度法說會上宣布了新策略。
sustainable /səˈsteɪnəbəl/ adjective
able to be maintained at a certain rate or level without depleting resources.
可持续的;能維持的
📝 例句
"[292] For example, if most of the company's cash flow is coming from investing activities instead of operating activities, that may not be sustainable."
例如,如果公司的大部分現金流來自投資活動而非營運活動,這可能不可持續。
✨ 延伸例句
"We need to find a sustainable business model."
我們需要找到一個可持續的商業模式。
footnotes /ˈfʊtnoʊts/ noun
additional information placed at the bottom of a page or in a financial statement.
附註;腳註
📝 例句
"[302] Take special care to review and understand all the footnotes to the financials."
特別注意審查並理解財務報表的所有附註。
✨ 延伸例句
"The footnotes of the annual report contain crucial accounting policies."
年報的附註包含了關鍵的會計政策。
material /məˈtɪəriəl/ adjective
significant or important enough to affect a decision or outcome.
重大的;實質性的
📝 例句
"[373] Anything listed as potentially having a 'material' impact should be examined thoroughly before investment!"
任何列為可能具有「重大」影響的事項,都應在投資前徹底審查!
✨ 延伸例句
"The company failed to disclose a material change in its financial condition."
該公司未能披露其財務狀況的重大變化。
valuation /ˌvæljuˈeɪʃən/ noun
the act of determining the value or worth of an asset or company.
估值;估價
📝 例句
"[382] ...hidden assets not really being considered in the market's current valuation of the company."
...未被市場目前對公司估值中真正考慮到的隱藏資產。
✨ 延伸例句
"Investors often debate the fair valuation of high-growth tech stocks."
投資者經常爭論高成長科技股的合理估值。
sum-of-parts /sʌm əv pɑːrts/ noun phrase
a valuation method that sums up the values of a company's individual business units.
加總估值法;分部加總法
📝 例句
"[395] This could be valuable for your sum-of-parts analysis..."
這對你的加總估值法(sum-of-parts)分析很有價值...
✨ 延伸例句
"The conglomerate's stock price trades at a discount to its sum-of-parts value."
該企業集團的股價低於其加總估值。
downside /ˈdaʊnsaɪd/ noun
the negative aspect or potential loss of something.
下行風險;下跌空間
📝 例句
"[402] ...could come into play when considering the potential downside..."
...或在考慮潛在下跌風險時可能派上用場...
✨ 延伸例句
"The downside of this investment is the lack of liquidity."
這項投資的下行風險在於缺乏流動性。
transcript /ˈtrænskrɪpt/ noun
a written or printed version of material originally presented in another medium.
文字記錄;謄本
📝 例句
"[121] ...conference call transcript (you can find all that on Seeking Alpha)..."
...法說會會議記錄(你可以在 Seeking Alpha 找到這些)...
✨ 延伸例句
"Please review the transcript of the meeting before the follow-up."
請在跟進前查看會議記錄。
🎯 共 10 題測驗

1 According to the video, what is the first step recommended before diving into the 10-K report? 根據影片,在深入閱讀10-K報告之前,建議的第一步是什麼? According to the video, what is the first step recommended before diving into the 10-K report?

根據影片,在深入閱讀10-K報告之前,建議的第一步是什麼?

✅ 正確! ❌ 錯誤,正確答案是 B

The speaker recommends reviewing the conference call to see what management is focusing on and what analysts are asking.

演講者建議先檢視法說會內容,以了解管理層關注的重點以及分析師提出的問題。

2 Why does the speaker suggest printing out the 10-K report? 演講者為什麼建議將10-K報告列印出來? Why does the speaker suggest printing out the 10-K report?

演講者為什麼建議將10-K報告列印出來?

✅ 正確! ❌ 錯誤,正確答案是 C

The speaker states: 'I print these documents out, so that I can mark them up and retain the information better.'

演講者表示:「我將這些文件印出來,這樣我可以做標記並更好地保留資訊。」

3 Which specific 'Items' in the 10-K report does the speaker recommend reviewing thoroughly? 演講者建議應徹底審查10-K報告中的哪些特定『條款』? Which specific 'Items' in the 10-K report does the speaker recommend reviewing thoroughly?

演講者建議應徹底審查10-K報告中的哪些特定『條款』?

✅ 正確! ❌ 錯誤,正確答案是 B

The video advises starting with Item 1, then jumping to Items 6 and 7 to review financials and footnotes.

影片建議從Item 1開始,然後跳到Item 6和7以審查財務報表和附註。

4 What is a red flag mentioned regarding a company's cash flow? 影片中提到的關於公司現金流的警訊是什麼? What is a red flag mentioned regarding a company's cash flow?

影片中提到的關於公司現金流的警訊是什麼?

✅ 正確! ❌ 錯誤,正確答案是 B

The speaker warns that if most cash flow comes from investing activities rather than operating activities, it may not be sustainable.

演講者警告,如果大部分現金流來自投資活動而非營運活動,這可能不可持續。

5 Why should investors pay attention to the 'Legal Proceedings' section? 投資者為何應注意『法律訴訟』章節? Why should investors pay attention to the 'Legal Proceedings' section?

投資者為何應注意『法律訴訟』章節?

✅ 正確! ❌ 錯誤,正確答案是 B

The video explains that companies downplay lawsuits publicly, but the 10-K provides a more direct treatment of them.

影片解釋,公司會在公開場合輕描淡寫訴訟,但10-K會對其進行更直接的說明。

6 Where can you find information about hidden assets not considered in the market valuation? 在哪裡可以找到市場估值中未考慮到的隱藏資產資訊? Where can you find information about hidden assets not considered in the market valuation?

在哪裡可以找到市場估值中未考慮到的隱藏資產資訊?

✅ 正確! ❌ 錯誤,正確答案是 C

The speaker mentions that the 'properties' section can be a great place to find hidden assets.

演講者提到,『資產』章節可能是尋找隱藏資產的好地方。

7 What does the speaker suggest about reading old shareholder letters? 關於閱讀舊的股東信,演講者有何建議? What does the speaker suggest about reading old shareholder letters?

關於閱讀舊的股東信,演講者有何建議?

✅ 正確! ❌ 錯誤,正確答案是 C

The speaker suggests going back 10 years if you can find them and if the management is the same to check if they kept their promises.

演講者建議,如果能找到且管理層相同,甚至可以回溯10年,以檢查他們是否信守承諾。

8 What is the purpose of analyzing the 'Risk Factors' section? 分析『風險因素』章節的目的是什麼? What is the purpose of analyzing the 'Risk Factors' section?

分析『風險因素』章節的目的是什麼?

✅ 正確! ❌ 錯誤,正確答案是 C

The video states that some risks are specific and may reveal underlying management concerns discretely.

影片指出,有些風險是特定的,可能低調地揭示潛在的管理層憂慮。

9 What advice is given if you don't understand the company's business description? 如果你不了解公司的業務描述,有什麼建議? What advice is given if you don't understand the company's business description?

如果你不了解公司的業務描述,有什麼建議?

✅ 正確! ❌ 錯誤,正確答案是 C

The speaker explicitly says: 'If you don't understand it at all, you should not be investing here.'

演講者明確表示:「如果你完全不了解,就不應該在這裡投資。」

10 Why does the speaker recommend reading the 10-K thoroughly despite its length? 儘管10-K篇幅冗長,演講者為何建議要徹底閱讀? Why does the speaker recommend reading the 10-K thoroughly despite its length?

儘管10-K篇幅冗長,演講者為何建議要徹底閱讀?

✅ 正確! ❌ 錯誤,正確答案是 B

The speaker notes that the longer the report, the fewer people actually read them, creating an opportunity for an advantage.

演講者指出,報告越長,真正讀完的人越少,這就創造了取得優勢的機會。

測驗完成!得分: / 10