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How to Create a Company | Elon Musk's 5 Rules
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00:08
I think the first is, depending on how well you want to do, particularly if you're starting a company, you need to work super hard.
我認為第一點是，取決於你想達到多好的成就，特別是當你正在創辦一家公司時，你需要非常努力地工作。
00:14
So what does super hard mean?
那麼，非常努力是什麼意思呢？
00:17
Well, when my brother and I were starting our first company, instead of getting an apartment, we just rented a small office and we slept on the couch.
當我哥哥和我創辦第一家公司時，我們沒有租公寓，而是租了一間小辦公室，直接睡在沙發上。
00:25
And we shared at the YMCA and we had just one computer, so the website was up during the day and I was coding at night, seven days a week all the time.
我們在基督教青年會（YMCA）洗澡，只有一台電腦，所以白天網站上線，晚上我就寫程式碼，一週七天，全年無休。
00:51
Work hard, like every waking hour, that's the thing I would say, particularly if you're starting a company.
努力工作，就像利用每一個清醒的時刻，這是我會說的，特別是當你正在創辦一家公司時。
00:58
And if you do a simple math, say if somebody else is working 50 hours and you're working 100, you'll get twice as much done in the course of a year as the other company.
如果你做個簡單的計算，假設別人每週工作 50 小時，而你工作 100 小時，那麼一年下來，你的產出將是另一家公司的兩倍。
01:25
I think, too, is you've got to make sure that whatever you're doing is a great product or service.
我認為，還有一點是你必須確保你所做的無論是什麼，都是一個很棒的產品或服務。
01:33
It has to be really great.
它必須真的很棒。
01:34
And I go back to what I was saying earlier, where if you're a new company, unless it's like some new industry or new market that, if it's an untapped market, then you have more ability to, the standard is lower for your product service, but if you're entering
回到我之前說的，如果你是一家新公司，除非是某個新行業或新市場，如果是未開發的市場，那麼你就有更多能力，對你的產品服務標準要求較低，但如果你進入的
01:50
anything where there's an existing marketplace against large entrenched competitors, then your product or service needs to be much better than theirs.
是任何已有現存市場且對抗強大既有競爭對手的領域，那麼你的產品或服務就需要比他們好得多。
02:00
It can't be a little bit better because then you put yourself in the shoes of the consumer and they say, why would you buy it as a consumer?
不能只好一點點，因為如果你設身處地為消費者著想，他們會說，作為消費者，我為什麼要買你的產品？
02:06
You're always going to buy the trusted brand unless there's a big difference.
除非有巨大的差異，否則你總是會買值得信賴的品牌。
02:10
So a lot of times, one entrepreneur will come up with something which is only slightly better.
所以很多時候，創業者會提出只比現有產品好一點點的東西。
02:16
And it can't just be slightly better.
它不能只是好一點點。
02:18
It's got to be a lot better.
它必須好很多。
02:29
The other thing I'd say is that if you're creating a company or if you're joining a company, the most important thing is to attract great people.
另一件我要說的事是，如果你正在創辦一家公司，或者加入一家公司，最重要的是吸引優秀的人才。
02:40
So either join a group that's amazing that you really respect or if you're building a company, you've got to gather great people.
所以，要嘛加入一個你非常尊敬的優秀團隊，要嘛如果你正在創辦公司，你必須聚集優秀的人才。
02:47
I mean, all the company is is a group of people that have gathered together to create a product or service.
我的意思是，公司不過是一群聚集在一起創造產品或服務的人。
02:52
And so depending upon how talented and hardworking that group is and the degree to which they are focused cohesively in a good direction, that will determine the success of the company.
因此，取決於這個團隊的才華和勤奮程度，以及他們在良好方向上專注和團結的程度，這將決定公司的成功。
03:02
So do everything you can to gather great people if you're creating a company.
所以，如果你正在創辦一家公司，要盡你所能去聚集優秀的人才。
03:17
Then I'd say focus on signal over noise.
那我會說，要專注於信號，而非雜訊。
03:22
A lot of companies get confused.
很多公司會感到困惑。
03:23
They spend money on things that don't actually make the product better.
他們把錢花在無法真正改善產品的地方。
03:28
So for example, at Tesla, we've never spent any money on advertising.
舉例來說，特斯拉從未花任何錢在廣告上。
03:33
We've put all of the money into R&D and manufacturing and design to try to make the car as good as possible.
我們把所有的資金都投入研發、製造和設計，力求讓車輛盡可能完美。
03:40
And I think that's the way to go.
我認為這才是正確的方向。
03:43
So for any given company, just keep thinking about, are these efforts that people are expending?
對於任何一家公司，都要持續思考，員工付出的努力是否值得？
03:49
Are they resulting in a better product or service?
這些努力是否能帶來更好的產品或服務？
03:52
And if they're not, stop those efforts.
如果不能，就該停止這些努力。
04:04
And then I think the final thing I would encourage you to do is now is the time to take risk.
最後，我想鼓勵各位的是，現在正是承擔風險的時機。
04:10
You don't have kids, but as you get older, your obligations increase.
你現在可能還沒有孩子，但隨著年齡增長，你的責任會增加。
04:17
And once you have a family, you start taking risks not just for yourself, but for your family as well.
一旦有了家庭，你所承擔的風險就不僅是為了自己，也是為了家人。
04:22
It gets much harder to do things that might not work out.
這時要去做那些可能失敗的事情，就會變得困難得多。
04:26
So now is the time to do that.
所以現在正是去做的好時機。
04:29
Before you have those obligations, so I would encourage you to take risks and now do something bold.
趁著還沒有這些責任，我鼓勵你去承擔風險，放手一搏。
04:35
You won't regret it.
你絕不會後悔。

How to Create a Company | Elon Musk's 5 Rules

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📝 影片摘要

本單元透過伊隆·馬斯克的視角，深入剖析如何創立一家成功的公司。他提出五大核心法則：首先，必須付出異於常人的努力，他以自身創業初期睡辦公室、全年無休的經歷，說明工作時數是產出的關鍵。其次，產品必須「非常出色」，在競爭激烈的市場中，僅比對手好一點點是不夠的，必須具備壓倒性的優勢。第三，人才是公司的基石，必須竭力聚集最優秀的人才。第四，專注於「信號而非雜訊」，將資源投入能真正改善產品的研發與製造，而非無效的行銷或裝飾。最後，他鼓勵趁年輕、責任較少時勇敢承擔風險，因為一旦成家，風險將波及家人，行動會困難許多。這堂課為創業者提供了從心態、產品、團隊到資源分配的全方位指導。

📌 重點整理

  • ✓ 極度努力：創業初期需將工作視為生活的全部，每週工作時數應是對手的兩倍。
  • ✓ 產品至上：產品必須「非常出色」，在既有市場中需比競爭者好上一大截。
  • ✓ 超越一點點：消費者不會因為「好一點點」而轉換品牌，必須有巨大差異。
  • ✓ 吸引人才：公司的本質是人才的集合，優秀的團隊是成功的關鍵。
  • ✓ 信號與雜訊：專注於能改善產品的「信號」，避免浪費資源在無關緊要的「雜訊」上。
  • ✓ 資源分配：例如特斯拉將所有資金投入研發與製造，而非廣告。
  • ✓ 承擔風險：年輕時責任較少，是承擔風險、放手一搏的最佳時機。
  • ✓ 家庭責任：成家後承擔的風險會影響家人，創業將變得更加困難。
📖 專有名詞百科 ｜點擊詞彙查看維基百科解釋
尤其
particularly
公寓
apartment
清醒的
waking
未開發的
untapped
根深蒂固的
entrenched
消費者
consumer
企業家
entrepreneur
團結地
cohesively
廣告
advertising
責任
obligations

🔍 自訂查詢

📚 共 10 個重點單字
particularly /pəˈtɪkjələrli/ adverb
to a great degree; especially.
尤其；特別
📝 例句
"particularly if you're starting a company"
→ 特別是當你正在創辦一家公司時
✨ 延伸例句
"I enjoy reading, particularly historical novels."
→ 我喜歡閱讀，尤其是歷史小說。
apartment /əˈpɑːrtmənt/ noun
a set of rooms for living in.
公寓；公寓住宅
📝 例句
"instead of getting an apartment, we just rented a small office"
→ 我們沒有租公寓，而是租了一間小辦公室
✨ 延伸例句
"He lives in a small apartment in the city."
→ 他住在市區的一間小公寓裡。
waking /ˈweɪkɪŋ/ adjective
not asleep.
清醒的
📝 例句
"Work hard, like every waking hour"
→ 努力工作，就像利用每一個清醒的時刻
✨ 延伸例句
"She spent her waking moments worrying about the exam."
→ 她清醒的時刻都在擔心考試。
untapped /ˌʌnˈtæpt/ adjective
not yet exploited or developed.
未開發的；未利用的
📝 例句
"if it's an untapped market"
→ 如果是未開發的市場
✨ 延伸例句
"The region has untapped tourism potential."
→ 這個地區有未開發的旅遊潛力。
entrenched /ɪnˈtrentʃt/ adjective
firmly established and difficult or unlikely to change.
根深蒂固的；穩固的
📝 例句
"against large entrenched competitors"
→ 對抗強大既有競爭對手
✨ 延伸例句
"The company has an entrenched position in the market."
→ 這家公司在市場上擁有穩固的地位。
consumer /kənˈsjuːmər/ noun
a person who purchases goods and services for personal use.
消費者
📝 例句
"you put yourself in the shoes of the consumer"
→ 你設身處地為消費者著想
✨ 延伸例句
"Consumer confidence is key to economic growth."
→ 消費者信心是經濟成長的關鍵。
entrepreneur /ˌɒntrəprəˈnɜːr/ noun
a person who organizes and operates a business or businesses.
企業家；創業者
📝 例句
"So a lot of times, one entrepreneur will come up with something"
→ 所以很多時候，創業者會提出...
✨ 延伸例句
"She is a successful entrepreneur in the tech industry."
→ 她是科技產業的成功企業家。
cohesively /koʊˈhiːsɪvli/ adverb
in a way that forms a united whole.
團結地；凝聚地
📝 例句
"focused cohesively in a good direction"
→ 在良好方向上專注和團結
✨ 延伸例句
"The team worked cohesively to finish the project."
→ 團隊緊密合作完成了專案。
advertising /ˈædvərtaɪzɪŋ/ noun
the activity of producing advertisements for commercial products or services.
廣告；廣告活動
📝 例句
"we've never spent any money on advertising"
→ 我們從未花任何錢在廣告上
✨ 延伸例句
"Advertising plays a huge role in brand recognition."
→ 廣告在品牌認知度上扮演著重要角色。
obligations /ˌɒblɪˈɡeɪʃənz/ noun
actions that are required by one's position or job; responsibilities.
責任；義務
📝 例句
"as you get older, your obligations increase"
→ 隨著年齡增長，你的責任會增加
✨ 延伸例句
"He has too many financial obligations to take a vacation."
→ 他有太多財務責任，無法去度假。
🎯 共 10 題測驗

1 According to Elon Musk, what is the first rule for starting a company? 根據伊隆·馬斯克的說法，創辦公司的第一條規則是什麼？ According to Elon Musk, what is the first rule for starting a company?

根據伊隆·馬斯克的說法，創辦公司的第一條規則是什麼？

✅ 正確！ ❌ 錯誤，正確答案是 B

The video starts with Musk stating that to achieve great things, especially when starting a company, you need to work super hard.

影片開頭馬斯克就指出，要想成就大事，特別是創辦公司時，你需要非常努力地工作。

2 What did Elon Musk and his brother do instead of getting an apartment? 伊隆·馬斯克和他的兄弟做了什麼來代替租公寓？ What did Elon Musk and his brother do instead of getting an apartment?

伊隆·馬斯克和他的兄弟做了什麼來代替租公寓？

✅ 正確！ ❌ 錯誤，正確答案是 B

Musk explains that when starting their first company, they rented a small office and slept on the couch instead of getting an apartment.

馬斯克解釋說，創辦第一家公司時，他們租了一間小辦公室並睡在沙發上，而不是去租公寓。

3 If a competitor works 50 hours a week, how much more work can you get done by working 100 hours? 如果競爭對手每週工作50小時，你每週工作100小時能多完成多少工作？ If a competitor works 50 hours a week, how much more work can you get done by working 100 hours?

如果競爭對手每週工作50小時，你每週工作100小時能多完成多少工作？

✅ 正確！ ❌ 錯誤，正確答案是 B

Musk states that if you work 100 hours while someone else works 50, you'll get twice as much done in a year.

馬斯克指出，如果你工作100小時而別人工作50小時，你一年的產出將是對手的兩倍。

4 What is required for a new company entering an existing market? 一家新公司進入既有市場需要什麼條件？ What is required for a new company entering an existing market?

一家新公司進入既有市場需要什麼條件？

✅ 正確！ ❌ 錯誤，正確答案是 B

Musk emphasizes that in an existing market against entrenched competitors, your product needs to be much better, not just a little bit.

馬斯克強調，在既有市場對抗穩固的競爭者時，你的產品必須好得多，而不只是好一點點。

5 Why won't consumers buy a product that is only slightly better? 為什麼消費者不會購買只比現有產品好一點點的商品？ Why won't consumers buy a product that is only slightly better?

為什麼消費者不會購買只比現有產品好一點點的商品？

✅ 正確！ ❌ 錯誤，正確答案是 B

Musk explains that consumers will always buy the trusted brand unless there is a big difference.

馬斯克解釋說，除非有巨大差異，否則消費者總是會購買值得信賴的品牌。

6 What is the most important thing when creating or joining a company? 創辦或加入一家公司時，最重要的事情是什麼？ What is the most important thing when creating or joining a company?

創辦或加入一家公司時，最重要的事情是什麼？

✅ 正確！ ❌ 錯誤，正確答案是 B

Musk states that the most important thing is to attract great people, as a company is just a group of people gathered together.

馬斯克指出，最重要的事情是吸引優秀的人才，因為公司不過是一群聚集在一起的人。

7 What does 'focus on signal over noise' mean in the context of the video? 在影片的脈絡中，「專注於信號而非雜訊」是什麼意思？ What does 'focus on signal over noise' mean in the context of the video?

在影片的脈絡中，「專注於信號而非雜訊」是什麼意思？

✅ 正確！ ❌ 錯誤，正確答案是 B

It means focusing efforts and money on things that actually make the product better (signal), rather than things that don't (noise).

這意味著將精力和金錢投入到能真正改善產品的事物（信號），而不是那些無關緊要的事物（雜訊）。

8 Where does Tesla put all of its money instead of advertising? 特斯拉將所有資金投入哪裡，而不是廣告？ Where does Tesla put all of its money instead of advertising?

特斯拉將所有資金投入哪裡，而不是廣告？

✅ 正確！ ❌ 錯誤，正確答案是 C

Musk mentions that Tesla puts all its money into R&D, manufacturing, and design to make the car as good as possible.

馬斯克提到，特斯拉將所有資金投入研發、製造和設計，力求讓車輛盡可能完美。

9 According to Musk, when is the best time to take risks? 根據馬斯克的說法，什麼時候是承擔風險的最佳時機？ According to Musk, when is the best time to take risks?

根據馬斯克的說法，什麼時候是承擔風險的最佳時機？

✅ 正確！ ❌ 錯誤，正確答案是 C

Musk encourages taking risks now, before you have obligations like a family, which makes it much harder.

馬斯克鼓勵趁現在、在你有家庭等責任之前去承擔風險，因為有了家庭後會困難得多。

10 Why does risk-taking become harder as you get older? 為什麼年紀越大，承擔風險變得越困難？ Why does risk-taking become harder as you get older?

為什麼年紀越大，承擔風險變得越困難？

✅ 正確！ ❌ 錯誤，正確答案是 B

Musk explains that once you have a family, you take risks not just for yourself but for your family as well.

馬斯克解釋說，一旦你有了家庭，你所承擔的風險就不僅是為了自己，也是為了家人。

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