新郎在婚禮策劃中的角色逐漸變大，開始承擔更多規劃與花費。婚禮長期在無聲規則下運作：所有目光都聚焦於新娘。業界已圍繞蕾絲婚紗、盛裝新娘套房與成熟小女孩式的童話婚禮打造了數十億美元的幻想。根據《The Knot》調查，美國婚禮的平均花費已達 34,000 美元，這種單一聚焦或許正在改變。越來越多的新 groom 開始參與婚禮規劃，並花費 more。

Robert Kiyosaki 發出嚴峻警告，指出退休族群可能被「全盤清零」甚至「全國範圍的無家可居」；如何在此时保護自己。Dave Ramsey 警告近 50% 的美國人在社會安全金上犯下了大錯誤 — 這是什麼錯誤以及如何立即修正。稅收即將因川普的「大美好法案」而改變，退休族者不可浪費時間。前 NFL 球員 Duke Ihenacho 花 2,000 美元聘請 groom concierge，委託活動製作人 Adler Marchand 協助從尋找象牙鞋到透過祈禱減輕婚禮當天緊張情緒的全程安排。

「每個新 groom 都需要一位新 groom 助理,» Ihenacho 對《華爾街日報》說。

「我不懂為什麼這已經不再是常見的事。」

不只是新 groom 協助的 emergence 在推動「新 groom 經濟」的發展。對許多男性而言，婚禮正變得更個人化且更昂貴。根據《The Knot》調查，婚禮禮服平均價格約 2,100 美元，而新 groom 服裝約 330 美元。但有些夫妻說，這價格差距可能正在縮小。

Rachel Hodin 在《Vogue》的散文中寫道，她的訂婚後，未來的丈夫 David Betesh 初期幾乎不參與規劃，但很快便改變想法。Shortly thereafter, he joined catering calls and dreamed up over‑the‑top details for the wedding. "One second he was willfully, blissfully ignorant, the next he’s texting me at two in the morning on a Tuesday just some high‑level vibe setters to think about: retro NYC, tableside flambé, cherries jubilee, New Year’s Eve, Slim Aarons, maybe a Tiki element (less Margaritaville, more Trader Vic’s at The Plaza circa 1965?)," she wrote.

業界人士說他們注意到同樣的轉變。Momentous Films 共同創辦人兼攝影師 Jason Saracoglu 說自四年前開始拍攝婚禮以來，已看到越來越多新 groom 直接參與的趨勢。去年在蘇格蘭的 Cluny Castle 拍攝婚禮時，有一位新 groom 要求他把麥克風隱藏，避免出現在照片或影片中。此類請求持續增多。

「上週末我拍的婚禮，新 groom 想要我拍他與 groomsmen 一起持有 Aston Martin,» Saracoglu 說。他也注意到觀眾構成的變化。2022 年的內部社交媒體數據顯示，女性佔觀眾 89%，男性僅 11%；而在最新的婚禮短片中，女性比例提升至 69%，男性下降至 31%。

Read More: Millionaires under 43 hold just 25% of their wealth in stocks — here’s where their money is going instead.

As more grooms take on a greater role in planning, businesses are seeing a new opportunity: catering directly to men.

「婚禮產業是白色禡裙的海洋,» Fletcher Kasell，共同創立 Tanner Fletcher 的時尚品牌說，當年新 groom 長期被忽視。但有些男性開始花錢打造屬於自己的婚禮片段。

At his wedding in Ireland last year, Sean Fernando, a 43‑year‑old New Yorker who works in tech, spent roughly $15,000 on his wedding wardrobe alone. Instead of buying a single suit, he built multiple looks for different events throughout the celebration, including a bottle‑green jacket for the rehearsal dinner, a black tux for the ceremony and a pink tux jacket for an after‑party.

"I’m not going to prom," he said. "The rise of the ‘groom economy’ may be changing weddings, but it can also change the budget. A $2,000 groom concierge or a $15,000 wardrobe might not be in every couple’s plans, but new traditions can turn into new expenses."

Naïm Terrache, wedding officiant and founder of The Parisian Celebrant, told Moneywise that before couples book a single thing, they should sit down and ask one question: "What do we want to remember about this day in 20 years?" He said the biggest budgeting mistakes often happen when couples avoid talking about money until costs begin piling up. "The couples who wreck their budget are almost always the ones who avoided talking about money until it was too late," he said. "They didn’t sit down in January and say, “Here’s what we’ve got; here’s what matters.”" His advice: decide early what matters most and build the budget around that.

"我向你保證，沒有人會記得襯線圈。真的沒人會回來告訴我『Naïm, the napkin rings were incredible"" he told Moneywise. He has conducted over 200 weddings.

Robert Kiyosaki 認為這一資產明年將暴漲 400%，並懇求投資人莫錯過這場「爆炸」。

感謝傑夫·貝佐斯，你如今可以以僅 100 美元成為房東 — 而且不必與租客打交道或修理冷凍箱。以下是操作方式.

Vanguard 對美國股市的預測正引發退休族警示號，以下是原因與自保方法.

社會安全金即將在未來數個月迎來大規模「Trump Bump」；將多少額外現金，以及如何把它延長使用.

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The Knot (1); WSJ (2); The Knot (3); Vogue (4); Instagram (5)

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